BBDO and Proximity Singapore Raise Awareness on Flooding From Climate Change

8 May 2014 by Local Press Report

BBDO and Proximity Singapore has launched a shocking digital campaign “World Under Water” that raises awareness of global warming by showing major cities of the world under water. The effort was launched together with CarbonStory, a crowd-funding site for climate change projects, ahead of World Environment Day, celebrated on June 5. The idea behind the “World Under Water” campaign has been inspired by the World Environment Day slogan “Raise your voice, not the sea levels.” It provides a sneak-peak into the potential future of bigger mainland cities across the globe that can be covered under water if the global warming continues...

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