Pepsi and Levi's Boast of Water Responsibility


“Studies have shown that as we look out to 2030, global demand for water is expected to outstrip supply by 40 percent,” says Brooke Barton with CERES, a Boston-based non-profit that helps businesses build sustainability into their work, including water conservation. CERES is trying to change this dynamic by tracking food companies’ progress using less water and by appealing to their self-interest — monitoring and cutting water use can save corporations lot of money and cites Levi's and PepsiCo as two examples of emerging corporate leaders in water conservation.