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Proctor & Gamble To Donate Clean Water In Support Of SDG 6 Campaign


P&G brands such as Fairy, Ariel, Head & Shoulders and Gillette are all products used alongside water, as such, the parent company is rolling out a new campaign to create better access to clean water and contribute to the UN Sustainable Development Goal (SDG) 6 – Clean Water and Sanitation. The company’s #ActForWater campaign will donate up to half a million litres of clean water for communities that are lacking access. Specifically, P&G will donate one litre of clean water for every online share of the ‘Clean Water’ episode of its ongoing docuseries on environmental action.